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I created a branding concept project for a new product line, called Elevated Fleece. With higher quality features and details, it needed a unique concept to market the product to retailers and consumers. In this idea, the "elevated" style of the product lifts the wearer floating into the air. Coordinating type and detailed product photography tied the design together.
Additional images show before-and-after stages of the photo compositing I did.
Concept Development
Branding
Product Styling
Photo Direction
Photo Editing & Manipulation
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