Campaign for Fox promoting a collection of hats within Hat World and Lids stores.
The concept I created for this campaign was meant to play up the colorful and heavily textured graphics on the hats themselves, as if they had just been dipped in or splashed with their individual pop of color.
I used ONLY RED paint for this campaign, and never put any hats physically in the paint. All image manipulation was done by me.
The activation included window display, standing signage, POP displays, and other in-store graphics.
Photoshoot Art Direction