hat world main moto
lids retail takeover
hat world main surf
fox head edit for hat world
hat world 20x20 display blue
hat world 20x20 display green
hat world 12x12 bmx
hat world 12x12 moto
hat world 20x20 display orange
hat world employee badge

Campaign for Fox promoting a collection of hats within Hat World and Lids stores.

The concept I created for this campaign was meant to play up the colorful and heavily textured graphics on the hats themselves, as if they had just been dipped in or splashed with their individual pop of color.

I used ONLY RED paint for this campaign, and never put any hats physically in the paint. All image manipulation was done by me. 

The activation included window display, standing signage, POP displays, and other in-store graphics. 

Concept Development

Photoshoot Art Direction

Image Manipulation

Production Design

Sarah Alberg | San Francisco Creative Director & Graphic Designer | Branding Services SF Bay Area

© 2020 All work by Sarah Alberg. Not for use without permission.

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