Select spreads from seasonal consumer direct-mail catalogs and sales rep workbooks created during my time at Fox Head, Inc. and used from 2011-13.

 

Styling these workbooks and catalogs was a critical part of increasing seasonal apparel sales for the Fox brand. While assets were shared between the two books, they were created a year apart and their respective audiences required different messaging and design.

Composition and Layout

Concept Development

Branding

Copywriting

Product Styling

Photo Direction

Photo Editing

Sarah Alberg | San Francisco Creative Director & Graphic Designer | Branding Services SF Bay Area

© 2020 All work by Sarah Alberg. Not for use without permission.

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