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CREATIVE DIRECTOR + DESIGNER
Select spreads from seasonal consumer direct-mail catalogs and sales rep workbooks created during my time at Fox Head, Inc. and used from 2011-13.
Styling these workbooks and catalogs was a critical part of increasing seasonal apparel sales for the Fox brand. While assets were shared between the two books, they were created a year apart and their respective audiences required different messaging and design.
Composition and Layout
Concept Development
Branding
Copywriting
Product Styling
Photo Direction
Photo Editing
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