catalogs
denim wash spread
deluxe dungey lifestyle
boardie graphics
signature series
tee lifestyle
machina spread
deluxe roczen
ian walsh lifestyle tanks
roczen lifestyle fleece
premium tee spread
backpack spread
moto-x justin barcia lifestyle
tech tees
walkshort guide
hydro short spread
reed hansen action
eyewear spread
denim roll stack
sean sexton action
jimmy lariche lifestyle
cargo spread
backpack spread
tech fleece spread
deadstock action
covert cover art
camo spread
fleece details
fleece lifestyle
hat spread

Select spreads from seasonal consumer direct-mail catalogs and sales rep workbooks created during my time at Fox Head, Inc. and used from 2011-13.

 

Styling these workbooks and catalogs was a critical part of increasing seasonal apparel sales for the Fox brand. While assets were shared between the two books, they were created a year apart and their respective audiences required different messaging and design.

Composition and Layout

Concept Development

Branding

Copywriting

Product Styling

Photo Direction

Photo Editing

Sarah Alberg | San Francisco Creative Director & Graphic Designer | Branding Services SF Bay Area

© 2020 All work by Sarah Alberg. Not for use without permission.

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