CREATIVE DIRECTOR + DESIGNER

Design of a catering menu for a San Francisco based eatery.

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The takeaway menu design sought to accomplish goals of making a large number of options, as well as a complex ordering system, more understandable, while featuring composed dishes alongside textures and culturally referential imagery that aligned with the existing branding.

 

I implemented current brand elements in new ways, problem solved the information design, edited photos, and completed the overall layout.