CREATIVE DIRECTOR + DESIGNER
Fox catalogs
Motocross and mountain biking action sports brand, Fox Head Inc. used their in-house design team to produce all marketing collateral, including internal management of seasonal B2B and B2C catalogs. Styling these sales workbooks and catalogs more than a year in advance was a critical part of generating apparel sales for the Fox brand and took focus on design and trend forecasting to stay ahead of the game.

Roles
Composition | Branding | Product Styling | Art Direction | Image Editing | Copywriting

EXECUTION
As a member of the design team, I contributed design assets and layouts throughout these seasonal books, and in time became a senior member of the team running the composition of the book under the direction of the Art Director and Marketing Director. I worked with the merchandising and apparel teams to understand sales goals as well as design concepts underlying the apparel creation or naming, as those things served as inspiration for how to visually lay out the product and call attention to features. Design work included title page and product name graphics, art direction for photo shoots in studio and on location, product styling, image editing, and lower thirds for product info.
Below is a selection of spreads I designed from various seasonal catalogs.
























