CREATIVE DIRECTOR + DESIGNER

Logo for a new dessert shop in San Francisco, which serves Taiwanese shaved ice, also known as "snow".

 

The concept centered around the literal and figurative idea of turning ice cream on its head, so the mark represents an upside down ice cream cone. The character was affectionately named "S'nome" to relate to the product. A series of S'nomes with active, mischievous bodies were drawn for the website, and future cup development.